Biggest project
The updated checkout process, which is integral to both the website and native app, represents the most significant project I've led. Our approach was well-structured: we began by gathering data and identifying potential pain points. We conducted interviews to gather feedback and research ...

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Multiple projects
I joined Harvey Nichols in September 2015 and worked there until June 2024. Starting from the very bottom, designing banners for campaigns, I steadily worked my way up to conceptualising, creating, and implementing some of the biggest projects I had dreamed of. My journey at Harvey Nichols has been ...

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Creation - Implementation - Maintenance
With many individuals working on different versions of the website, inconsistencies began to creep in. Maintaining consistency across all customer-facing touch points is crucial for any brand, but it is especially important for a Harvey Nichols customer. By applying a design system to both ...

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Redesign of first HN transactional app
The redesign of Harvey Nichols' first transactional app marked a pivotal evolution in the brand's digital strategy. Leading this project, I focused on creating a user-centric experience from the ground up. The comprehensive overhaul included UI enhancements and UX improvements, such as a ...

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New feature implemented
To establish a baseline, we first need to look at the data. Is this feature something that will be used and beneficial to our customers? Apple Pay only works for iOS/OSX users who also use the Safari browser (mobile, tablet, or desktop). After a quick review of our data gathered from Google Analytics 360 ...

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