With so many individuals working on their versions of the website inconsistencies started to creep in. With any brand it is important that all customer facing touch points are consistent however I would say even more so with a Harvey Nichols customer.

To establish a baseline we need to first look at data. Is this even a feature that will be used and is beneficial to our customers? Apple Pay only works for iOS/OSX users who also use Safari browser (mobile, tablet or desktop). After a quick review on our data gathered from Google Analytics 360, we can tell that the highest device/browser usage is coming from Apple users (mobile, tablet and desktop).