Over the years Harvey Nichols has increased its global presence, firstly with dedicated Hong Kong Website, next with the Rest Of World website and now they have started franchising the brand in the Middle East with Arabic versions of the websites soon to be released.
With so many individuals working on their versions of the website inconsistencies started to creep in. With any brand it is important that all customer facing touch points are consistent however I would say even more so with a Harvey Nichols customer. The Harvey Nichols customer is international, they are loyal, they will travel from country to country, they will shop instore and online. Just like branding it was essential for this luxury retailer to have consistent global digital user experience.
So we started building our pattern library.
Over the years I have been influenced and use three main references like a bible: IBM (with its Carbon Design System), Google (Material Design) and Apple (Human guidelines).
I Was the lead on this project so I went about establishing our rules and building our frame work.
The project is ongoing and always evolving whilst we keep up with trends, improve website functionality and optimise customer journeys but in this presentation I will take you through the foundations and go into a little more details about:
With so many individuals working on their versions of the website inconsistencies started to creep in. With any brand it is important that all customer facing touch points are consistent however I would say even more so with a Harvey Nichols customer. The Harvey Nichols customer is international, they are loyal, they will travel from country to country, they will shop instore and online. Just like branding it was essential for this luxury retailer to have consistent global digital user experience.
So we started building our pattern library.
Over the years I have been influenced and use three main references like a bible: IBM (with its Carbon Design System), Google (Material Design) and Apple (Human guidelines).
I Was the lead on this project so I went about establishing our rules and building our frame work.
The project is ongoing and always evolving whilst we keep up with trends, improve website functionality and optimise customer journeys but in this presentation I will take you through the foundations and go into a little more details about: